Collectively, we’ve got over sixty years of experience. Which means we’ve seen a lot. And, in all those years, there’s been one key takeaway:
The best creative doesn’t come from some proprietary process. It comes from shared instincts, honest dialogue, and the kind of connection where ideas can be pushed, pulled, and made better together.
No fluff. Just the good stuff.
we believe GOOD conversations lead to great work.
We’re a new kind of creative agency.
this is brian (“blinder”)
A designer’s art director. An art director’s designer. A visual visionary with an equal penchant for eloquence. In other words: Brian’s the rare art director who can also write, story-build, and make the whole thing feel inevitable. Sorry, he’s ours.
this is bennie (“bennie”)
Like most strategists, Bennie’s the curious type. Unlike most strategists, he’s an effortless summoner of incisive, simply stated human truths borne from incessantly asked “whys?” And the typical reaction to him is, “why didn’t we bring this guy in sooner?”
this is daniel (“bo-bo”)
You never know what Daniel’s going to say next. But there’s a more than 100 percent chance he’s going to say it. And say it in a way that’ll make you wish you’d said it yourself. He writes that way, too. That’s not just a dangerous combo. It’s an unfair one.
the good stuff (probably why you came here)
"There's More to Golf"
Good Good Golf
Brand Film
2026
"There's More to Golf" Good Good Golf Brand Film 2026
"Turn Out or Roll Over"
Builders Movement
Vote Texas Campaign
2026
"Turn Out or Roll Over" Builders Movement Vote Texas Campaign 2026
this is what we do
brand, creative,
& comms strategy
Market Research
Stakeholder & Strategy Workshops
Brand Strategy / Positioning
Audience / Segmentation Definition
Go-to-Market Playbooks
Social & Content Strategy
Brand Platform / Big idea
Copy / Script writing
Social Content/Series
Performance Assets
Music / Voiceover
Film / Video Production
creative
& production
brand identity,
design, & naming
Branding / Logo Design
Brand Books / Guidelines
Naming / IP Discovery
Full-funnel Design Systems
Mnemonics / Sonic Branding
Presentation Design
network
of talent
Top Tier Talent Roster
Scaleable Resourcing
Directors / Producers / Studios
Motion Graphics / Animation
Edit / Color
Sound Design
meet brian linder
(brand creative / art)
For 25+ years Brian’s been using creativity to solve markeitng and advertising problems for a wide range of brands including Dr Pepper, Avocados From Mexico, The Home Depot, H-E-B, Snapple, Game Stop, Patrón Tequila. He’s got a long-running fascination with how tech shapes creative (hello, AI filmmaking) and he’s obsessed with traditions of craft (he talks about fonts like they’re people).
At This Will Be Good, he brings a dynamic ability to make work suddenly appear.
He’s also probably taller than you and runs on an aggressive amount of tea. That is, when he’s not composing (gasp) devil rock.
Brian’s creative work has been featured in Communication Arts, Graphis, One Show, and in Super Bowl LVII.
meet bennie reed
(brand creative / strategy)
Bennie’s a creative strategist with 17+ years across retail, CPG, finance, automotive, and tech. He previously led strategy disciplines at both Deutsch and TRG helping brands including Walmart, Dr Pepper, Nintendo, Taco Bell, NerdWallet, Strava, and Adobe. But you’d be selling him short if you labeled him a strategist. Because his design chops make him that much more dangerous.
At This Will Be Good, he insists on the creative working smarter and the media working harder.
Outside the agency world, you can find him exploring the offroads of Taos, New Mexico in his 70-Series Toyota Land Cruiser imported from (eh-em) Japan.
Bennie’s work has been recognized as an AdWeek Rising Star, and honored by Cannes Lions, One Show, Effies, and in Super Bowl LIX.
meet daniel beaudoing
(brand creative / copy)
For 20+ years, Daniel’s led brand voice, campaigns, and big swings as a creative director and copywriter across both agency and in-house worlds, including TRG, Firehouse and Keurig Dr Pepper. Brands like Dr Pepper, Doritos, Lennox, and Mott’s bring him in for the ideas, the writing, and the kind of presenting that turns a room into a creative joyride.
At This Will Be Good, he brings just enough chaos to keep the work human.
Off the clock, he rollerblades without apology and fronts a cover band that’s pretty not bad.
Daniel’s writing has been highlighted by Communication Arts, National ADDYs, Webbies, Shorties, and awarded as the 2025 ANA In-House Agency of the Year.
this will be…
well, ideally, good.
but we have to start the convo first.
thanks for visiting thiswillbegood.CO and not going to thiswillbegood.COM (though we do wish them the best)
hey, we also have a LinkedIn